Our Mission

Our Mission
At The Fish Guy Shop, our Mission is to inspire change to our underwater world, while outfitting our customers with confidence and purpose. Growing up in South Florida, with the luxury of being less than a mile from the ocean, we have spent a significant amount of time on the water. Throughout the years, we have noticed an increased progression of trash buildup in our ocean, on our beaches, and in our local waterways. This has ignited a passion to help conserve and protect our delicate ocean and the beautiful animals that inhabit it.
Our goal is to create a community of people who will help spread the word of ocean conservancy and inspire change along side us. All of our packaging is 100% eco-friendly and sustainable. Along with that, we will be collecting 1 piece of trash for every order sold to help make a positive impact to our underwater world.